Friday, July 23, 2010

Branding yourself -- good or bad?

Greg Pincus (the bloggers' expert on Social Media) over at the Happy Accident is talking about writers and Branding.
No, not putting a hot iron to a cow or horse's skin to burn off the hair. Not THAT kind of brand.

Branding as applied in the business world -- and should writers try to Brand themselves?

Go read the post and then follow the link to the Twitter discussion.
What do you think?

1 comment:

Greg Pincus said...

I dunno if it's a good/bad situation, exactly. Different people have different strategies and different comfort levels - what's "good" for me, isn't good for someone else, and vice versa. I think the worry I have is that we're using terms like "branding" that carry baggage with them. Then we start arguing about the baggage and lose sight of the fact that making connections, building a reputation, and creating a platform are, by themselves, pretty positive but NOT required (at least not yet!).

Interesting times no matter what!