Just a short post here to let you know that you can click here to find the twitter stream from the KidLitCon09 conference this past weekend. Greg Pincus (otherwise known as Gregory K. initiated a Twitter stream from the conference itself and posted it on one of his blogs, The Happy Accident.
It includes tweets from the talk a representative of the FTC gave. She said that the FTC would NOT fine bloggers if they don't reveal where they got the books they review. (Under Section 5 of FTC act, which prohibits deceptive and unfair advertising practices.) Endorsement was the part we had been worried about. (Endorsement is an advertising message that reflects the views/opinions of someone other than advertiser.) The FTC representative said that her government department usually would go after the suppliers, instead. She seemed quite surprised that we online book reviewers had been so worried about the act. It's aimed at product advertisers who give products to a third party so that that party would spread the word about the product, not book reviewers.
The FTC representative sees a definite distinction between independent reviewers and people part of marketing program.
(added later) I'm sure that lots of the people who attended will be blogging all week about their conference experience. Someone just left a comment here that you can find more information about the FTC talk on Michelle's blog, Galleysmith.
Since several attendees joined the Conference Tweet stream, as well as non-attendees bemoaning the fact that they weren't there, the whole Tweet stream shows lots of different viewpoints of the conference streaming at the same time.
Greg gave a WOW presentation about the various parts of online Social Media. And why we should be involved in it. He invited all of us who had brought laptops to rush up to our rooms and have them before us while he talked, in order to see the powerpoint presentation he had created. (There was no powerpoint projector and screen set up in the room.) Zoom! Enough laptops appeared all over the room that everyone had no problems seeing them.
Sunday Morning, at breakfast, he taught several Tweeter newbees (including me) about Tweeting. His mantra is that Twitter is Making Connections. I'm not sure I'll ever be comfortable with it, but at least now I know more about it.
Greg posts from three blogs as well as Twitter: